There are many factors to consider when seeking to improve the search engine ranking of your website. You can find some quick tips below to boost your websites search engine ranking.
1. Decide which keywords and key phrases to target. This will be an essential step to boost the amount of organic traffic to your website. You can start by looking at the Google analytics data for your website, if you have it installed, and seeing which search terms are already generating traffic to your site. Once you have decided, you must use the key words in the manner below.
2. Include the keywords or phrases in the title of your website, this is an important way for search engines to determine the site’s content.
3. Include the keywords in the headings of the content of the website, within the important H1 and H2 html tags.
3. Your site URLs should also include the keywords you are looking to target.
4. The text of internal site links should also include your chosen keywords.
5. Your site should use the HTTPS protocol, this is an important ranking factor and is increasingly important as browsers are highlighting sites that don’t use SSL as being insecure. Even if no personal or sensitive data is being transferred to your site, it is still important to get an SSL certificate. This can be obtained for free by using a Lets Encrypt certificate, some server configuration may be required, or your hosting company may have an automated process to easily set this up.
6. Your site must be mobile optimised and be responsive. Sites which use old, non mobile designs may suffer from ranking worse on search engines than mobile optimised sites.
6. Make sure that the site loads quickly, avoid using very large images or videos, and excessive CSS and JS files which may slow down loading times, especially on mobile connections.
Making these optimisations can have a huge affect on how your website ranks in search engines. Subsequently, if you can reach the first page of Google for specific keywords, you can expect an enormous increase in internet traffic to your site.