Although every project is different, I always take a methodical approach to get the best results. At each stage of the project, I will take stock of where the project is, where it’s heading, and what is working, and what isn’t. The ability to learn from each stage will enhance the design process.
1. Define Brief
I will determine your requirements and gather all the information we need to begin the design process. I will ensure that we have understood what you are looking for. We will then agree on project pricing and timescales to undertake the work.
2. Conduct Research
I will start to search for information to feed in to the creative process. I will build a model of a typical user of the app or website to determine which solution will be the most appropriate. The research stage includes primary and secondary research, which looks at competitors projects, and gains an understanding of the target market. During this stage, information from competitors and other markets are collected and analysed.
3. Ideate Solutions
I will use the material gathered in the preceding stages to produce ideas for the best possible creative solution for the project. A user focussed approach is taken and methods which will inform the design process will include brainstorming and sketching.
4. Prototype
Once the most promising solution has been determined, a prototype will be created. This will allow aspects to be tested and demonstrated prior to full implementation. A prototype gives the project team and clients a way to visualise and experience the functionality of an app or mobile website.
5. Implementation
After agreement that the proposed design solution is fit for purpose, and meets the needs and goals of the brief, we will proceed with full implementation. The implementation stage of the process involves putting the final design in to production. Final artwork will be produced and code will be written. Time will be taken during this stage to ensure that the end result meets expectations. Extensive testing will be carried out, then the final job will be delivered to the client or will be digitally published.
6. Evaluation
Following the final delivery or publication, the client may wish to evaluate how well it has been received by it’s users, and how beneficial it has been to them. The feedback received provides a learning opportunity to identify how well the target audience responded to the design, and to inform updates and future projects.