In a couple of months time the Apple Watch will be released and wearable devices are anticipated to become much more fashionable. With this, we can expect a new generation of wearable apps with features built specifically for this new and exciting platform. As a business owner why do you need an Apple Watch app for your business?
1. Instant at a glance accessibility to information about your company. Combined with location triggered alerts there is no need for customers to touch their phone’s screen, or retrieve their phone from a pocket or bag and unlock it, to receive useful information about your company.
2. Get ahead of your competitors. In the same way that phone apps were perceived to be a huge digital innovation 5 years ago, wearables are the now the latest digital trend so why not get ahead of your competitors and invest now rather later?
3. Bite size easy to digest information. In a similar sense to how Twitter facilitates condensed 2 way conversations between consumers and businesses, Apple watch apps will be the ideal way to present manageable and memorable marketing information.
4. E-commerce shows no signs of slowing but Apple Watch apps will be a valuable medium for retailers to promote special offers and seasonal sales, notifications could be triggered by walking past a shop.
5. Mobile Payments. There are several companies already competing in this area but combined with the Apple Pay service and existing levels of consumer trust the Apple Watch looks like it could be the perfect device to make quick and convenient cashless / cardless transactions for all types of goods and services. A custom built app for your business could provide enhanced loyalty based features or discounts and incentives.
6. The Apple watch has a much smaller screen than that found on phones so the apps will inherently be less interactive. This will make for direct, easy to use, intuitive and simplistic apps which could make them quicker and cheaper to develop than an alternative much more complex phone app solution.